![]() ![]() "You will be like a beacon of visual stimulation. "If you are the only place with your lights on, you will be the only store people see," she says. Cahan recommends investing in a few spotlights you leave on after you close for the night. Instead, use lighting to highlight focal points. "You can really draw a customer in if you just have the correct angle of light on your product," says Schallert, who advises against hanging lights directly above a product to avoid creating shadows. Window lighting shouldn't be an afterthought. "The more often you change your windows, the more people will look at your store."ħ. At the very least, update your displays every one to two months, says Linda Cahan, a West Linn, Ore.-based retail design consultant. Schallert suggests printing a dozen large photographs that represent your store-images of your products or customers using them, for example-and rotating one or two of them in your window every few weeks. You want to change your windows as often as possible, but it doesn't have to be a costly, time-consuming effort. ![]() But if you put a dozen of something out, it's going to get anyone to look." A Christmas tree made of tennis balls, for example, is bound to draw more attention than a lone canister of them.Ħ. "A single or a double of anything is not going to get someone's attention. Download Chicka Chicka Boom Boom PDF for free. Find more similar flip PDFs like Chicka Chicka Boom Boom. Chicka Chicka Boom Boom was published by LUM SHAO YI Moe on. "We've found that less product fits with a better quality product," Hamada says, "as opposed to a discount window where you might see a whole bunch of stuff crammed in." That said, you might consider using mass quantities of a single product, says Jon Schallert, a marketing consultant in Longmont, Colo. Check Pages 1-16 of Chicka Chicka Boom Boom in the flip PDF version. You don't want to clutter your windows with an assortment of products. Susan Jamieson, a Richmond, Va., interior designer, suggests suspending items from the ceiling or lowering them close to the floor, while maintaining a focal point at eye level.ĥ. At the same time, you may not want to keep everything at eye level. "You want to concentrate the key pieces where the tape is," Nicks says. That isn't something you can simply estimate from inside a window because the floor often isn't at street level. Before arranging a display, Nicks runs a line of blue tape across the window to mark eye level from the street. The display not only played on the traditional witch-on-a-broomstick theme, but it also showcased the store's large broom selection.Ģ. For Halloween, she hung more than a dozen types of brooms against an orange backdrop with the words, "Which broom?" across the glass beneath them. "Then plug in the pieces." One Valentine's Day, she chose the theme, "how to mend a broken heart," painting a black jagged line down a giant plywood heart and attaching hinges, chains and other hardware. When Valentine's Day rolls around, you might be tempted to grab every red item off your shelves and cram them in your display. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |